"Mastering the Media: The 5 Star Survival Guide for Funeral Service Professionals" is a national first! This in-depth video-based training series teaches funeral service professionals how to proactively and positively respond to and relate with the media - television, radio, and print!
"Mastering
the Media" has been used successfully around the world, by family
owned organizations, to large corporations with thousands of employees.
It is now specifically tailored for funeral service professionals who
want to increase their knowledge and skills to better relate with and
respond to the media.
This video series showcases
the Center’s comprehensive approach to media response and media relations
planning and implementation. All three of the video courses also develop
critical public speaking, communications and public relations skills,
which are not only essential, but can be used effectively to help build
and market your funeral service organization.
Each course consists of a
videotape, a study guide, and a 10-Question "test" sheet for
continuing education credits. Mastering
TV Appearances and On the Air also include an audio cassette
and wallet reference card for a quick refresher before a television or
radio appearance.
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Save almost 50% with the purchase of the entire set of three in-depth video courses, and receive the following valuable booklets and "bonus" software: |
- "40 Techniques for Dealing with the Media"
- "6 Steps for Effective News Conferences"
- "Your Media Bill of Rights", a list of rights you have when responding to crisis management and media inquiry.
- "10 Ways to Keep the Media On Your Side During a Crisis"
- The CFMS "Crisis Management & Crisis Communication Plan" software (available on Macintosh or PC disk), a 27-page plan with "fill-in the blanks" for any funeral service organization.
Our video courses will be important additions to your resource library and to your staff training programs. The lessons that you learn will be invaluable. Along with learning how to proactively respond to and relate with the media, you will also learn about partnering with the media to promote your business. Think of the value of incorporating these courses into your existing marketing, advertising, public relations, and management training programs.
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The CFMS
Video Series Endorsed By: |
The CFMS
Video & Seminar Series Endorsed By: |
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