If
you are expected to be the voice of your funeral service organization,
you can't afford to miss this seminar. Don't wait until you've been taken
out of context in front of 500,000 people. (That's more people than you'll
shake hands with during your entire life!) This NFDA endorsed and Nationally
accredited seminar, "Mastering The Media",
prepares you to succeed when the lights are hot and the questions are
tough. You'll receive intensive training that prepares you for television,
radio and print interviews. Along with learning how to proactively respond
to and relate with the media, you will also learn about partnering with
the media to promote your business. The training also teaches effective
public speaking, communications and public relations skills that can be
incorporated into your existing marketing, advertising and public relations
programs.
In this seminar, you will learn:
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How to prepare for and conduct an interview with any type of reporter |
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The single technique to insure you are never taken out of context again |
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How reporters approach the interview and how to build relationships with reporters |
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How to handle confrontational interviews and be "pro-active" with the media |
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How to "humanize" your funeral organization |
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How to make sure your story is told the way you want it told |
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Effective public speaking techniques for any medium |
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The four absolutes that make or break a television appearance |
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48 techniques you can use now to protect your public image |
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How to bridge from bad news to good |
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How to anticipate the questions you will be asked |
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Body language techniques used by the pros |
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Reduce or eliminate the negative effects of any crisis |
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Practice drills that make perfect performance second nature AND MORE!! |
One communications expert makes this prediction for funeral service organizations: "With the dramatic changes taking place within the funeral service industry your chances of escaping an interview with the media in the next two year years are virtually zero!" You may be called when the news is good. More likely, it will be when some part of the industry is under attack, and you have only a short time to respond. How will you do?
You'll also learn how to get on the evening news, and anticipate the questions you're likely to be asked: a golden marketing opportunity!
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The CFMS
Video Series Endorsed By: |
The CFMS
Video & Seminar Series Endorsed By: |
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