Tape one of the series, "Mastering TV Appearances" is the primary teaching tape for media relations and media response training. It not only teaches you how to relate with and respond to the TV media, it also shows how to take the skills and tools needed to deal with the world's most powerful medium, and effectively use them with radio and print media.

"On the Air" and "Headlines", tapes 2 and 3 of the series, teach you how to build on the media relations and response techniques learned in tape one, to proactively use print and radio media to market and promote your funeral service organization.